Client National Trust of Australia (Victoria)
A large scale residential complex has transformed the buildings on the site of the Victoria Brewery in East Melbourne. This is one of the last big brewery sites and is historically important because of its scale and state of preservation.
Lovell Chen was responsible for the refurbishment of the three original buildings retained — the Cohen Cellars, the Old Brew Tower and the Middle Brew Tower — and the design of a new apartment building behind the retained façade of the Bottling Hall. We also developed an interpretation strategy.
The Cellars and Middle Tower buildings have been converted into apartments, while the Old Brew Tower, which still holds a significant amount of its brewing equipment, is now mixed use. It houses office space on the lower floors, museum space on the upper ones and a penthouse. Our work also included the restoration of the Bottling Hall façade and the reconstruction of its mansard roof.
The apartment interiors were designed by Philippe Starck and Yoo, working in collaboration.
Heritage data
constructed various dates 1884 to 1940s
victorian heritage register H 0624
photos : Lovell Chen
SELECTED REPORTS HELD
full list : see REPORTS INDEX
Signage Design Guidelines: Victoria Brewery East Melbourne
Allom Lovell & Associates / NOVEMBER 2003 : GUIDELINES
Victoria Brewery, Victoria Parade: conservation plan review
Allom Lovell & Associates / MAY 1997 : REVIEW
Victoria Brewery, Victoria Parade, East Melbourne: conservation management plan
Timothy Hubbard and Darren Overend with Walter Vears / NOVEMBER 1993 : CONSERVATION MANAGEMENT PLAN
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